Introducing the Newest Member of the HTC Butterfly Family

For many of you, your priority is not the phone you carry, but the content you access on it. You may not wish to (or be able to) invest in a top-of-the-range, flagship phone. The speed of the connection and subsequent lack of buffering is far more important to you, although you still want a phone that you’d feel happy to show off to your friends.
That’s where the HTC Desire family comes into its own, offering incredible build quality and materials, many of the features originally designed for our flagship models, and in the case of the newest member of the Desire family, the HTC Desire 510, super-fast LTE connectivity at an affordable price point.
Combining quad-core LTE performance with a spacious display, the HTC Desire 510 is an all-around multimedia powerhouse. If you have yet to experience LTE performance, the HTC Desire 510 is the perfect introduction to a world of high-quality, on-the-go video streaming and ultra-fast downloads.
“Owning the latest and greatest technology shouldn’t be reserved for those with the highest budgets,” says Peter Chou, CEO of HTC. “People today should expect their smartphones to double as mobile entertainment hubs. This means ensuring that they’re fully loaded with the latest movies, TV shows and albums, by taking advantage of the super-fast network speeds available. The HTC Desire 510 does this and more, making it the perfect mobile media device.”
Supporting the latest category 4 LTE connectivity, the HTC Desire 510 means that your favorite content is always just a tap away. Running Qualcomm’s latest quad-core 1.2 GHz Snapdragon™ 410 processor, the Desire 510 ensures silky-smooth graphics and browsing, enabling quick and effortless multi-tasking. Whether browsing, watching films or gaming, the responsive graphics make the HTC Desire 510 the ultimate multimedia device.
Thanks to 8GB of on-board memory and an expandable microSD™ card slot, you’ll be able to store all of your favorite apps, games, music or movies on your HTC Desire 510 without worrying about running out of space.
The HTC Desire 510 phone’s 4.7” display is perfect for watching videos and gaming and makes even browsing the internet visually stunning, with its striking screen, signature design and HTC Sense features combining perfectly for an unparalleled, all-around performance that sets a new standard in the category.
Complete with HTC BlinkFeed™, the HTC Desire 510 will quickly and simply aggregate the latest digital updates from your social networks and popular RSS feeds, keeping you up to date at all times. Move away from traditional, static home screens and get the news that matters to you the most, wherever and whenever you need it.
Available in Terra White and Meridian Grey, the device’s polycarbonate chassis looks and feels great, sitting comfortably in your hand or pocket. Supporting Android 4.4 with HTC Sense, the HTC Desire 510 represents a truly premium mobile experience at a highly affordable price.
The HTC Desire 510 will be available in selected regions in Europe and Asia as well as through select carriers in the US. Check with your local HTC region for more information on availability.
HTC and Microsoft are making history today with the debut of the HTC One (M8) for Windows, making it the first time an iconic flagship device is offered on multiple operating systems – Android and now Windows.
“Consumers love the HTC One (M8) and today’s introduction extends that enthusiasm to new audiences hungry for choice in their mobile experience,” said Jason Mackenzie, President of HTC Americas.
This new smartphone combines the stunning, award-winning design and experiences of the HTC One (M8) with the latest Windows Phone software on America’s largest and most reliable network.
The HTC One (M8) for Windows is unmistakably the One, offering the same premium design unique experiences that are standard in the HTC One (M8), including HTC BlinkFeed, HTC BoomSound, Duo Camera with UltraPixel technology, a 5MP wide-angle front-facing camera and support for the HTC Dot View case.
Under the hood is Windows Phone 8.1 Update, which incorporates a host of meaningful innovations including Cortana, Action Center, Apps Corner, and Live Tiles. Cortana, Windows’ truly personal digital assistant, makes her HTC debut in this phone. Adept at searching for sushi and setting calendar appointments, Cortana also offers the ability to proactively warn you when it’s time to leave for your next appointment or remind you to pick up milk on the way home.
“The HTC One (M8) for Windows is true to the flagship product’s award-winning design and unique experience while also taking the best of what Windows Phone has to offer,” said Darren Laybourn, corporate Vice President of Engineering for Microsoft. “We succeeded in offering customers the best of both our worlds with this phone.”
The HTC One (M8) for Windows is also covered by HTC Advantage, which provides the industry’s only free cracked screen replacement offer, along with a commitment to support timely software updates.
The HTC One (M8) for Windows is available exclusively through Verizon Wireless. Online sales began today, and in-store starting tomorrow.
Allow us to formally introduce you to the newest member in the HTC Butterfly family – the all new “HTC J butterfly HTL23,” available through KDDI in Japan. This beautiful device will also go by the name of “HTC Butterfly 2,” available through Chunghwa Telecom in Taiwan, CSL in Hong Kong, and a number of other carriers throughout South Asia.
Packed with the latest HTC Sense 6 experience, HTC Duo Camera for advanced imaging, and an intuitive Motion Launch advanced sensor, the new HTC Butterfly 2 delivers an unparalleled smartphone experience.
“Our consumers always pursue perfection. Therefore, we chose the partner that we know will offer the best smartphones in the market,” said Takashi Tanaka, President, KDDI. “Since the HTC J series was released, it has become the most popular phone in our product portfolio.”
The HTC Butterfly 2 puts state-of-the-art photography technology in your hand. The smartphone comes equipped with a Duo Camera that features a 13MP camera, a dual flash, and Full 1080p HD Video Recording, producing incredible images and rich, high-quality video. A 5MP front-facing camera also captures superior quality photos, taking beautiful selfies with ease.
The Duo Camera boasts a depth sensor in addition to the main HTC 13MP camera, capturing detailed depth information from a scene and enabling a range of beautiful and creative effects that allow you to do more with your images than ever before.
“HTC Butterfly 2 follows HTC’s iconic design and globally acclaimed user experience,” said Peter Chou, CEO of HTC. “Its elegant appearance and fantastic performance will certainly provide consumers with the best experience ever.”
The Butterfly 2 comes equipped with the latest HTC BoomSound technology, creating an immersive, powerful, crystal-clear sound with rich tones from bass to treble. Delivering sound that is 25% louder than the HTC One, without compromising quality, HTC Butterfly 2 has dual frontal stereo speakers with a new amplifier, redesigned speaker chambers and a tailored audio profile for a truly high definition experience.
And it gets better – through our collaboration with HARMAN, HTC J butterfly HTL23 / HTC Butterfly 2 handsets feature “LiveStage™ Signal Processing Technology¹”, Digital Signal Processing (DSP) and comes bundled with exclusively designed JBL in-ear-headphones in Japan. Designed for high-resolution quality, the headphones let you enjoy vivid sound similar to if you were to hear it in person.